The e-commerce in Retailing degree responds to a changing digital and social media influenced retail landscape and was developed in the context of:
- The changing nature of retailing resulting from the impact of Social, Mobile, Analytic and Cloud (SMAC) technologies
- The demand for graduates demonstrably equipped to work in connected, collaborative electronic retailing environments
- The need for retail graduates with advanced social media, platform, and design skills
- The scarcity of retail/business graduates with advanced technological competences
No comments:
Post a Comment